One of my favorite comments on the Facebook post introducing Wintergreen to my friends and family was one wishing me the best of luck on my “new adventure.”
I love this comment not just because it highlights one of the best things about social media (seriously, how great is it that it’s so easy for me to share updates, and get encouragement, from someone I’ve known since I was four years old and who works in my field on the other side of the country?) but because it was exactly what I needed to hear in the moment.
Wintergreen is my new venture — but I hope (and believe) that it will be an adventure as well! Of course there’s some uncertainty and a little bit of fear in launching a new business, and some of that was starting to creep in about the edges earlier today — until I saw that comment and felt energized by all the possibilities wrapped up in that word — adventure.
It was a great reminder, too, that the words we choose matter. If my friend had selected another word, I would still have thought it was a nice comment… but would it have stuck in my head the way it has? Probably not.
If you have a business of your own, all those feelings — the uncertainty, the fear, and hopefully the excitement and energy — are probably familiar! What might seem a little bit overwhelming is the idea of how to market your company — how to tell your story to the world. Marketing communications is a field that’s rich with jargon, buzzwords, trends, acronyms, and fast-moving technology. It can seem overwhelming. But at the end of the day, what matters most is the story you choose to tell — the personality your organization projects through all its communications, from good old-fashioned print ads to e-newsletters, video, social media, and whatever comes next.
That’s where my adventure and your adventure converge. How can I help you tell your story? Where are your customers, and how can you best reach them? I’d love to help you find your brand’s voice — the personality that shines through in everything you do to communicate with your audience. Contact me today to talk about a communications audit — or check out the menu of project services.
Let’s adventure together!