Maia Nolan-Partnow

Thank you so much for your interest! As of Jan. 1, 2022, Wintergreen is not currently accepting new clients. Check out current course offerings here, and keep up with Maia at MaiaNolanPartnow.com.

Principal • Content Consultant • Blog Coach

Maia Nolan-Partnow | Blog CoachHi. I’m Maia, an Alaska-grown, Milwaukee-transplanted creative content consultant with a background in journalism, advertising, public relations, social media and branding.

I started my career in print journalism at age 17. But it was when I hit publish on my first personal blog post in 2004 that I started taking control of my own voice. Now I work with companies and personal bloggers alike to help them do the same.

An experienced editor and award-winning columnist with a background in online news, I’ve also worked in marketing and advertising and taught college writing. As an executive at Alaska’s largest news organization, I built the first and only in-house custom sponsored content studio at any media company in the state. I’ve seen every side of the media business, from content creation to publication, marketing and outreach to sales and revenue. I’ve worked on successful projects and total failures. And if there’s one thing I’ve learned, it’s that ultimately, when it comes to attracting real readers and having a meaningful impact, nothing matters more than the quality of your content.

Whether you’re a 24/7 news site or an individual blogger, at the end of the day, it all comes down to one simple question: Do you publish good content that people want to read? If the answer isn’t “yes”… nothing else matters.

Blog Coaching

Think you can’t afford a blog coach? Think again.

Blog coaching doesn’t have to break the bank. Along with free social media offerings and affordable, evergreen courses, I offer a range of blog coaching packages priced with real people in mind. Contact me for a free consultation!

When we work together, you’ll learn from my mistakes — the things I wish I’d considered when I started blogging, the habits I had to learn (and re-learn, and continue learning…), and what happens when you blog without intention.

Click here to subscribe to the FREE Blogging With Voice newsletter, and start leveling up your blog writing!

In addition to working on your blog’s voice, our coaching sessions will cover topics like:

  • Things to consider before starting your blog
  • Sharing and setting boundaries in your blog life
  • Building good blogging habits
  • Making time to blog
  • Thinking like a blogger

Still testing the waters? Sign up below for my Blogging With Voice newsletter or join the Blogging Better Together Facebook group (they’re both free!) and you’ll be the first to know about classes, challenges, and specials. You can also follow Wintergreen on Instagram for daily blog inspiration, advice and writing prompts.

I started blogging in 2004, back when you had to learn HTML if you wanted to change the color of your Blogger header. The blogging world has changed and grown exponentially since then, and much of that change has been good.

At the same time, the more sites there are crowding the blogosphere, the harder it can feel to stand out. SEO, marketing, photos, and site design all play a role. But at the end of the day, it all comes down to content. If readers connect with you and like what you have to say, they’ll keep coming back for more.

What kind of reader are you trying to attract? Click here to join Blogging Better Together on Facebook and get your free Ideal Reader worksheet!

Whether you’re just getting started, struggling to find your niche, or looking for a set of outside eyes to help you with a refresh, I’d love to work with you to refine and define your voice as a blogger.


Learn and grow on your own time with Wintergreen blogging courses by Maia Nolan-Partnow!

After nearly 15 years as a blogger, more than two decades as a professional writer, and years of experience working on social media and marketing campaigns for major regional brands and organizations, I’ve got a ton of knowledge to share. With affordable Wintergreen blogging courses on Teachable, you can learn on your schedule! I’ll be adding new courses throughout the year, and you can be the first to know about them by signing up for my Blogging With Voice newsletter!

NEW: Turn Your Instagram Into A Blog (in Five Steps)

So you’ve built this great, engaged following on Instagram… but you keep freezing when it comes to taking the plunge and starting your blog. If this sounds familiar, here’s your helping hand! In this five-lesson mini-course, I’ll help you get your blog launched quickly and painlessly by using your Instagram presence and posts as the starting point (and content!) for your site. You’ll be blogging before you know it… for less than you’d spend going out to dinner. Click here to learn more !

Maia Nolan-Partnow | Blogging Courses

Social Media For Small Business

Your road map to social success.

So. You run a business and you know you’re supposed to be “doing social media,” whatever that means. Even if you have the time and energy to come up with content to post, how do you know what you should be posting, where to find your audience, or how (and why!) to spend time engaging with your followers?

You probably already know this, but just in case, let’s be clear: Effective social media accounts don’t skate on luck and instinct, and they’re not just focused on accumulating fans and getting “likes.” The small businesses that excel on social are using smart, thoughtful strategy to connect with followers and convert them to customers. 

Who’s got the time to figure all that out?

Hi there! Me. I do.

With a small business social media strategy from Wintergreen, you’ll have a road map to guide your company’s social journey. No fumbling in the dark to figure out targeting parameters. No guessing about when and how and what to post. You’ll know who you’re trying to reach, what you have to offer them, and how to communicate in a way that’s in line with your brand personality.

What I’ll do:

  • Research your market and competitors on social media
  • Analyze social’s most effective role in your overall marketing mix
  • Recommend ad targeting audiences
  • Provide sample editorial calendars and posting schedules
  • Suggest types of content tailored to your business objectives
  • Provide strategies for engaging with customers online
  • Model an in-house social media management plan
  • Hand you a ready-to-use social media strategy that you can implement at your discretion, on your timeline

What you’ll do:

  • Answer a few questions about your business
  • Maybe sit down and drink a cup of coffee
  • Focus on doing what you love while I chart your social course

It can’t be that easy.

And yet it is. You tell me about your business and then get back to running it. I do the homework so you can easily incorporate social media into your daily routine.

I should add one caveat: Investing in your strategy is the easy part. There’s still the daily work of updating and engaging with your accounts — but once you’ve implemented your custom social media strategy, you’ll find it’s easier, less stressful… maybe even fun!

What does it cost?


That’s right. I just put the price right out there. I know that’s probably not what you’re used to seeing — don’t I expect you to take a webinar first or sign up for a newsletter or download an ebook?

Nope. Although I have some of those options and I’d be happy to have you on my mailing list! Just say the word.

I’m up front about the price because I get it: You’re an entrepreneur, you’re busy, and you need to know what a service will cost so you can weigh the potential return on investment.

Here’s what you get for your one-time payment of $1,500:

  • Your personal, comprehensive social media roadmap, designed specifically for your business, your market, and your objectives — not just a cookie-cutter template based on your industry.
  • Three coaching sessions — in person, over the phone or online — up to one hour each, to help you implement and hone your social strategy.
  • Optional: Initial setup or refresh/rebrand of any social media accounts recommended in your strategy document.
  • An extra 15 minutes every day — the time you won’t spend panicking about how to promote your business on social media.

Ready to get started?

Drop me an email and let’s hop on the phone for a quick consultation! If we’re going to work together, we want to make sure it’s the right fit. We’ll chat about your business, your goals, and my approach to see if the Wintergreen small business social media strategy is the right solution for you.


Thanks so much for your interest in my work! As of January 2022, I am no longer accepting new clients. If you have questions about anything on the site, please feel free to reach out to me using the contact form below.